BluTV Universal Television 2.0

BLUTV is a digital streaming platform launched in the United States on January 3, 2013. The service aims to provide a diverse selection of content, including classic films, music videos, live performances, documentaries, and light interviews. According to the network’s official statements, BLUTV positions itself as "a channel created for this new era of social media with no targeted demographics." Additionally, they describe the platform as "designed for audiences who appreciate historical programming as well as those curious about future trends," emphasizing a live broadcast approach reminiscent of historic television milestones. The platform intends to be responsive to the evolving interests driven by social networking trends, seeking to blend nostalgic content with contemporary cultural relevance.